top of page
Charleston-based Fractional CMO Mary Beth Henderson

Where How Meets Your Why

Senior marketing leadership for founders who are ready to stop figuring it out alone

Fractional CMO services and personal brand advisory for small business owners and leaders who need strategy, structure, and a trusted partner at the table.

​

Ready to be front and center?

Mary Beth Henderson, Fractional CMO and Brand Advisor at Front & Center

what we do

Front & Center helps people turn ideas and vision into something that works.


This is high-touch, senior-level support for those who know their why and want help shaping the how.

 

If you’re done spinning out on strategy, wary of shortcuts, and all in on building something that lasts, you’re in the right place.

Brand strategy built on clarity, reputation, and long-term growth
Mary Beth Henderson, founder of Front & Center fractional CMO advisory

Who This Is For

Founders who need a senior marketing leader at the table — without the overhead of a full-time hire.

​

Small businesses preparing for growth who want a real plan before they start spending.

​

Professionals and leaders whose name and reputation carry real weight — and who want to manage both with intention.

If you're looking for quick fixes, a content calendar, or someone to hand tasks to, this isn't the right fit.

Brand strategist and Fractional CMO Mary Beth Henderson
Brand strategy and leadership for growth-stage businesses

When to Call me

Call me when you're carrying more than anyone realizes and you're done pretending you have the capacity for it.

​

When you're about to make a significant decision — a hire, an investment, a rebrand, a pivot — and you want someone who's going to pressure-test it with you, not just validate it.

​

When you're raising the stakes or stepping into something new and you want to move deliberately, not just quickly.

This is senior-level support for moments that matter.

HOW WE WORK TOGETHER

core services

  • Fractional CMO leadership for growing businesses
    Strategic marketing leadership without the full-time hire.

    I set direction, prioritize initiatives, and help you make the decisions that move your business forward. Available as an ongoing engagement or defined-scope project.

  • Personal brand strategy for founders and professionals
    Clarity in how you're known — and control over how that story grows.

    For founders and professionals whose name carries weight and who want to manage their visibility with intention, not improvisation.

  • Fractional CMO leadership for businesses in transition
    Steady guidance when the stakes are high and the path isn't obvious.

    Growth, recalibration, pivots, leadership shifts, exits. Senior-level support for the moments when you can't afford to get it wrong.

Strategic brand advisory focused on clarity and long-term growth
Fractional CMO leadership supporting founder decision-making
Fractional CMO, Mary Beth Henderson
Contact Front & Center

call in the dream team

F&C × THE COHORT COLLAB

Strategy is only as good as what gets built from it.

​

Front & Center sets direction and leads the work. When you're ready to execute, The Cohort Collab — our full-service sister firm — picks up the plan and runs with it.

 

Same standards, clear handoff, no starting over.

Fractional chief marketing officer advisory services

philosophy

I bring the how to meet your why.

 

I put reputation before recognition.

 

I believe one size fits no one.

 

I think content drives design.

 

I build infrastructure, not just output.

Mary Beth Henderson, founder of Front & Center brand strategy advisory
Fractional CMO leadership for growing businesses

ready?

If you're ready to have a real conversation about what's not working and what to do about it, let's talk.

bottom of page