ABOUT
F&C'S STORY
I started Front & Center in 2016 after stiletto-sprinting through an international litigation firm, a mid-market tech company, and an early-stage startup.
I didn't come up through an agency. I learned by getting my hands on the work, as an intrapreneur and then as a founder, with a front row seat to decisions, deadlines, and consequences.
Across every industry and stage, the through line was the same. Founders didn't need more strategy decks, repackaged problems, or blue-sky planning sessions.
They needed help making the hard calls.
What to move on. When to wait. Where to pivot.
So I built a practice around exactly that.
In 2022, I co-founded a sister firm to handle execution at scale. In 2026, we closed that chapter, and I brought everything home to Front & Center. Building a business taught me plenty. Closing one taught me more: what infrastructure is for, and exactly what I want to build next.
Today, Front & Center is a principal-led brand development and fractional CMO practice. Selective by design, serious about fit, and built on the belief that the right partner at the right moment changes everything.
Success, to me, looks like leaving you calm, steady, and confident. Think of me as another adult in the room, helping you make better decisions when the stakes are high and the road ahead isn't obvious.
MEET MARY BETH
Let's get to know each other. I'll go first.
Fifteen-plus years in brand and marketing. Two businesses of my own. More war stories than I can responsibly tell at a first meeting, though wine helps.
I founded Front & Center in 2016 after a late-night curtain call on a startup I'd helped build from the ground up as employee #5. No severance. No safety net. Just rent due, fur babies to feed, and a decision to make.
So I sent 10 emails. Offered to write blogs, design social posts, draft site copy. Whatever would move the needle and get me through the next month.
By December, I was in the black and filing my LLC.
What started as a bridge became the best work of my life.
Front & Center has since partnered with 50+ founder-led businesses: lawyers, designers, service providers, retailers. Turning big ideas and eye sparkles into working programs.
Across every engagement, my role has stayed the same.
I see the board. I calm the room. I help leaders make decisions when the stakes are high and the widgets are gone.
When I'm not doing that, you'll find me under a barbell, bopping around Park Circle with my three rescue pups, or talking shop with my DevOps husband over a glass of red.
He builds systems. I build brands. We make it work.
